Local Business SEO

Search Engine Optimization
for Small Business

SEO matters, no matter if you're in Louisville or Frankfort or anywhere outside of Kentucky. Having a professional SEO agency represent your business ultimately means creating a better experience for your customers when they interact with your brand online. Where you show up in a search engine depends on a number of variables. Location is only one of many. In a nutshell for most small businesses, it comes down to an unofficial acronym in the search-engine-optimization world known as EAT, which stands for Expertise, Authority and Trustworthiness. While the exact measurements to determine search engine ranking positions are trade secrets for large Internet companies, the generalities can be applied with tact to optimize search results for your company. Does your web site show your expertise in your field? Does it show your company as an authority? Can your site be found linked on other reputable sites showing that it is trustworthy?

502ads can help you improve how your business is found online by creating strategies to better showcase your brand to the world.

Dealing with Algorithms in SEO

Have you seen the rankings of your web site change over time without an explanation? As search engines update their recipes, historically known as algorithms, where you show up in a search term for specific keywords can change. It can also fluctuate based on a search user's location, the device that person is using to search, and what a user has searched for and the sites the user has previously visited. As the capabilities of artificial intelligence expand, so will the abilities of those algorithms to more specifically define a user's intent. The increasing prevalence of Google My Business locations, question boxes, site extensions and Google Ads makes the competition for page-one real estate more fierce than ever.

We take all of this into consideration when formulating SEO strategies for our clients and can manage all components of the process.

Importance of On-Page SEO

Everything about how your site's structured, from the page title to the site menu, subtitles and the content in between, whether on your home page or your blog, can impact on-page SEO. The value of the content on your site is important. For instance, while there may be dozens of plumbers in your area, only one can rank at the top of Google. How well is the information on your site organized? How specific is the information? Does it cover all the services you offer, the type of customers you serve, whether commercial or residential? Is the information on your site timely, accurate and regularly updated? Are your links, menus, addresses and phone numbers all properly organized?

We help you stay on top of all of the above to get you to the top of the listings.

Importance of Brand Building in SEO

Things ranging from Better Business Bureau credibility to links on other sites, and even your business rating and presence on social media, can impact what's known as page authority when it comes to how Google evaluates where to rank your site. While not the only factor in ranking well on Google, backlinks pointing to your site and how they are associated with your service matter significantly. There is a long history of people in the SEO universe using loopholes in this system which has led to improvement in search engine algorithms.

We develop local SEO methods to gain quality, relevant links to support the quality, relevant information on your site, ensuring that your site is a quality, relevant source in your line of work.

Importance of Technical SEO

The things under the hood of your site matter, as does keyword density. However, as mentioned just above, it's important to not overuse some of these signals that sites like Google and Bing use, as your site can be effectively penalized for trying to rig the game. From making use of the load speed and efficiency of your site, as well as appropriate schema for your business, and even checking accessibility measures for users with special needs, for instance sight and hearing impairments, there are many complex components to monitor from top to bottom.

We make sure your site meets the technical requirements expected to rank at the at the top of search results.

Our SEO Strategy

The stated goal of 502ads is to help fellow small businesses in Louisville, Kentucky and the surrounding area better connect with customers through online search and marketing. We use metrics from sites and services including but not limited to Google Search Console, Google Analytics, Lighthouse, Moz, Screaming Frog, Diib, The Hoth and Seobility, to monitor and evaluate web sites for our clients to identify opportunities to improve search rankings for key areas, ultimately leading to quality connections.